Alberto encourages constituents to ‘wear it pink’ for Breast Cancer fundraiser

Alberto Costa, MP for South Leicestershire has given his backing to Breast Cancer Now’s wear it pink fundraiser, which will take place on Friday 19 October to raise money for vital breast cancer research.

Alberto was joined by over 200 other parliamentarians in Westminster last week, all encouraging people across the UK to take part on wear it pink day and raise money for Breast Cancer Now.

Alberto is calling for his constituents in South Leicestershire to join him, as well as thousands of others across the UK to sign up and take part in wear it pink which takes place during Breast Cancer Awareness Month, and to date has raised over £31million towards Breast Cancer Now’s important work.

Anyone can take part in wear it pink, whether at work, school or in your community. All you need to do is wear something pink, or hold a pink themed event, and donate to Breast Cancer Now. With every penny raised, fundraisers across the UK will be helping the charity achieve its aim that, if we all act now, by 2050 everyone who develops breast cancer will live, and live well.

Alberto said, “Breast cancer is still the most common form of cancer in the UK. Each year around 11,500 women and 80 men lose their lives to the disease. That’s why I’m so passionate about encouraging everyone in South Leicestershire to take part in wear it pink day on Friday 19 October. Wear it pink is great way to come together with friends and family to have fun whilst raising money for Breast Cancer Now’s vital research. Breast cancer affects so many people in South Leicestershire so I hope that everybody in my constituency will get involved this October and support this very important cause.”

Joining the politicians at Westminster was Donna Fraser, four-time Olympian for Great Britain and Breast Cancer Now Ambassador. Donna, 45, retired from participating in professional athletics after she was diagnosed with breast cancer in May 2009, aged just 36.

Donna Fraser, who is now Equality, Diversity and Engagement Lead at UK Athletics, said, ‘“I’m delighted to be supporting wear it pink this year – it is a fun and fabulous fundraising event which brings families, friends and work colleagues together to help fund research into this devastating disease. Breast cancer awareness and raising funds for research is hugely important to me - there are too many women being diagnosed with breast cancer, and sadly too many women still lose their lives each year. This cause is very close to my heart, and as someone who has personally been through breast cancer, I know the just how important it is to raise money for research, to help reach a day where nobody dies from breast cancer. For me, that day can’t come soon enough.” 

Baroness Delyth Morgan, Chief Executive at Breast Cancer Now, said, “We are really grateful for the enthusiasm and support shown by the MPs at Westminster. Everyone looked fabulous in their pink accessories and showed just how easy it is to add a touch of pink to your everyday outfit. Wear it pink is a fantastic opportunity for communities across the UK to come together, have fun and show their support to this very important cause. By simply wearing something pink and donating what you can, you are helping raise much-needed funds to stop breast cancer taking the lives of those we love. Together we can take one step forward to help reach our goal that, by 2050, everyone who develops breast cancer will live, and live well.”

To take part in wear it pink this October, please visit wearitpink.org/2018MP for further details, fundraising ideas and how to register for your free fundraising pack.

Alberto is pictured above with a representative from Breast Cancer Now at the ‘Wear it Pink’ event held in Parliament last week.